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takeaway

managing wellness is more important than managing sickness.

you can partner on your health with doctors supported by cutting-edge technology

  • unlimited doctor visits

  • preventative and sick care

  • labs and genetics

  • remote care 24/7

question for management

to realize the paradigm shift (wellness vs. sickness) forward is asking consumers to alter their user behavior (a psychographic mismatch) on 2 fronts:

  1. they want users to come in when they are not sick...to establish a base line and continue to monitor health changes.

  2. they want consumers to pay on a monthly basis for something they only derive value (perceived) once or twice a year

forward - preventative healthcare, powered by technology