managing wellness is more important than managing sickness.
you can partner on your health with doctors supported by cutting-edge technology
unlimited doctor visits
preventative and sick care
labs and genetics
remote care 24/7
question for management
to realize the paradigm shift (wellness vs. sickness) forward is asking consumers to alter their user behavior (a psychographic mismatch) on 2 fronts:
they want users to come in when they are not sick...to establish a base line and continue to monitor health changes.
they want consumers to pay on a monthly basis for something they only derive value (perceived) once or twice a year